I below have some Positive Points which would make Zee Punjabi successful :-
1. Availability on DD Free Dish
2. Never before seen Punjabi content, that is, serials etc. ( Which is also a huge risk)
There are some drawbacks too -
1. They have invested a lot in content production. So if Channel even gets Average TRP, then also it will be a flop verdict to channel.
2. Most of Punjabis watch Hindi Tele serials, so it will be difficult for Zee Punjabi to attract audience and hook them to watch it's serials. (This one is a huge challenge for them)
If you have some more points for Advantages or Drawbacks, You can share here.
I also request you all to give your Opinions about Zee Punjabi' a fate in future. Will it be a successful channel or not?... Well according to me if the channel gets TRP from 45000 to 50000, then it is a successful channel, but if less than this, it will be flop according to me. Zee has invested a lot, earlier they said it will be a movies plus music channel, but now it looks like it will be a Pure GEC, which has its basket full of content.
Kindly share your opinion.