In fact, Zee also has a Marathi channel called Zee Yuva, which specifically is named after youth and was launched in August 2016 as a secondary entertainment channel to complement the flagship Zee Marathi. However, it quickly lost its way and today shows a random assortment of movies and TV shows. Zee Yuva certainly looks like one channel too many in the broadcaster’s Marathi portfolio, which otherwise consists of the flagship GEC Zee Marathi, the movie channel Zee Talkies and another movie channel, Zee Chitramandir, that was exclusively launched for DD Free Dish. With Sony Marathi also joining the groupfollowing the Zee-Sony merger, Zee took the decision to eliminate a Marathi channel as there were too many to deal with (not counting the news channel Zee 24 Taas, which is run separately by Zee Media Corporation). But it has chosen the wrong one.
It makes no sense why the broadcaster did not put the long-suffering Zing and Zee Yuva out of their misery, but instead pulled the plug on Zee Vajwa, which had a bright future ahead that was clearly demonstrated by its social media reach.