Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
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Zindagi, the recently launched
premium mass Hindi entertainment
channel from Zee Entertainment
Enterprises Ltd (ZEEL), ha
launched an advertising package which will
guarantee sponsors a differentiated Hindi
entertainment channel from the current ones
available. Shows airing on Zindagi have been
primarily picked up from Pakistan in the first
phase and this is the first time, the India
audiences have an official platform that airs
content from across the borders. Its brand
partners include Ask Me, Fogg and Adani
Wilmar.
The shows are based on renowned and award
winning novels and the same novelists have
written the television adaptations. Scripted t
be finite plots, these stories are first polishe
and then shot, unlike the Indian daily soap
dramas. Each series, of an average of 20-25
episodes, are also shot in real life locations
across the world, as opposed to closed studio
sets. Moreover, every show has its own
original soundtrack with music composed by
well-known musicians like Rahat Fateh Ali
Khan, Abida Parveen and others. These shows
do not follow the 22 minutes formats and ar
aired 7 days a week, every day Monday t
Sunday. With such unique features, Zindagi
has created a compelling proposition by
bringing a new category of the ‘premium
mass’ audience together. This segment o
audience looks for exceptional shows with
relatable content and Zindagi is a common
platform that will cater to their needs.
Brands that wish to target this segment have
the opportunity now to reach out to their core
target group such as people with progressive
mindsets. The channel proposition ‘Jodey
Dilon Ko’ is based on the fact that even if
people across the globe are culturall
different, the stories of their lives ar
universal. http://www.exchange4media.mobi/story.aspx?news_id=56446
premium mass Hindi entertainment
channel from Zee Entertainment
Enterprises Ltd (ZEEL), ha
launched an advertising package which will
guarantee sponsors a differentiated Hindi
entertainment channel from the current ones
available. Shows airing on Zindagi have been
primarily picked up from Pakistan in the first
phase and this is the first time, the India
audiences have an official platform that airs
content from across the borders. Its brand
partners include Ask Me, Fogg and Adani
Wilmar.
The shows are based on renowned and award
winning novels and the same novelists have
written the television adaptations. Scripted t
be finite plots, these stories are first polishe
and then shot, unlike the Indian daily soap
dramas. Each series, of an average of 20-25
episodes, are also shot in real life locations
across the world, as opposed to closed studio
sets. Moreover, every show has its own
original soundtrack with music composed by
well-known musicians like Rahat Fateh Ali
Khan, Abida Parveen and others. These shows
do not follow the 22 minutes formats and ar
aired 7 days a week, every day Monday t
Sunday. With such unique features, Zindagi
has created a compelling proposition by
bringing a new category of the ‘premium
mass’ audience together. This segment o
audience looks for exceptional shows with
relatable content and Zindagi is a common
platform that will cater to their needs.
Brands that wish to target this segment have
the opportunity now to reach out to their core
target group such as people with progressive
mindsets. The channel proposition ‘Jodey
Dilon Ko’ is based on the fact that even if
people across the globe are culturall
different, the stories of their lives ar
universal. http://www.exchange4media.mobi/story.aspx?news_id=56446
