Discovery joins hands with Vidyut Jammwal to promote Tiger Conservation Movement

Discovery has in partnership with World Wide Fund for Nature India (WWF India) and others brought in a new edition of Project CAT: Conserving Acres for Tigers that aims at sensitizing people about the cause for saving the wild tiger population.

Animal Planet this year has tied hands with Vidyut Jammwal to support the noble initiative and help raise awareness about the conservation of the Big Cat and their habitat. The actor in the campaign urges people to be part of the initiative by donating towards the cause to help conserve the habitat. Vidyut has performed Kalaripayattu moves in the campaign video inspired by the movements of tigers.

“We remain committed in our efforts of spreading awareness and conserving the wildlife. Project CAT is our effort towards the global goal of doubling the number of tigers in the wild by 2022.  We are confident that Vidyut Jammwal’s strong support for this noble initiative will help more people to join us and encourage them to contribute towards the cause,”


Megha Tata, Managing Director – South Asia, Discovery

Tigers teach us so many attributes that are applicable towards shaping our personalities, and I often take inspiration of their agility and fierceness in several aspects of my life. As part of this initiative, I tried to depict and imbibe the nature, kindness and ferocity of the beast through Kalaripayattu,” Vidyut Jammwal said. “Saving the tiger population is certainly the need of the hour – its survival and presence plays a crucial role in the sustenance, balance and well-being of the ecosystem. It is our duty to conserve their habitat and help increase the number of wild tigers in any way we can. I feel honored to be associated with Animal Planet to promote such an important cause.”

Animal Planet has recently launched a stellar mega line-up of wildlife documentaries of Mission Big Cat dedicated to Big Cats. The programming includes Big Cat Tales, Big Cats of Serengeti, and Desert King along with 30+ hours of content including The Lion Queens of India, Big Cat Tales, Tigerland, The Lion Kingdom, and many others. The shows air on Animal Planet India from Monday to Friday at 9 PM.

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