Discovery India and U.P. Govt join hands for travelogue ‘Heritage Trails, One District, One Product’

Discovery India and U.P. Govt join hands for travelogue ‘Heritage Trails, One District, One Product’

The program showcases Uttar Pradesh’s rich culture, diversity while talking about the U.P government’s ‘One District One Product’ (ODOP) scheme.

Heritage Trails One District One Product

Discovery India in association with the Uttar Pradesh government is all set to launch a travelogue titled ‘Heritage Trails, One District, One Product’. The documentary will premiere on Discovery Channel on 25th September 2021 at 8.00 pm and it will also be available to stream online on Discovery’s OTT platform Discovery+. Later, it will be shown on Discovery Science and Discovery Turbo channels.

This show is hosted by popular TV actor, Gaurav Chopra who takes the audience through this enlightening journey as he visits the cities like Agra and Varanasi. He will learn first-hand and make the products with the local artisans and understand the correlation of these products on their livelihood and welfare.

The program showcases Uttar Pradesh’s rich culture, diversity while talking about the U.P government’s ‘One District One Product’ (ODOP) scheme that claims to preserve the indigenous crafts and artisans, ensure livelihood to the MSME sectors and accelerate economic development. “It will reveal the true indigenous side of Uttar Pradesh while elaborating on the government’s efforts to promote and rescale its local crafts and product,” said Discovery in a statement.

“Our association with the Discovery for ODOP initiative is a step towards spreading awareness, protecting, and propagating the rich heritage of our country and generating self-employment,” said Yogi Adityanath, Chief Minister of Uttar Pradesh.

Megha Tata, Managing Director- South Asia, Discovery Inc. said, “We at Discovery, are delighted to partner with Uttar Pradesh Govt. for this one-of-a-kind documentary which beautifully captures encouraging stories and puts a spotlight on the state’s art and rich culture of the Uttar Pradesh state.” 

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The program showcases Uttar Pradesh’s rich culture, diversity while talking about the U.P government's ‘One District One Product’ (ODOP) scheme.

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