DTH Performance Report for May 2020Estimated reading time: 2 minutes, 53 seconds
The month of May has not been so great for Television viewers with 9XO shutting down and Sony announcing the shutdown of AXN, AXN HD on 30th June. The majority of DTH operators too removed more channels than what they added.
During May, Sun Direct added the highest number of channels while Airtel Digital TV removed more channels than others. Find out every major activity from Tata Sky, Airtel Digital TV, Dish TV, d2h, Sun Direct and DD Free Dish from the month of May 2020 in this exclusive article.
Tata Sky has added just 2 channels while removing 4 channels including one HD platform service. India Voice and Shemaroo TV are the channels which the DPO added whereas OK India, News 9 and Music India were dropped from its platform.
The DTH operator discontinued its high definition service channel ‘Tata Sky Shorts TV HD’, now it’s SD variant will only be available for the viewers. Tata Sky also shuffled LCN for some of its service channels.
Tata Sky expanded its ‘Cashback Offer’ to provide extra validity of 15 days on recharging for 6 months. The company is also offering free technician visits till 10th June to customers whose DTH services are disrupted in cyclone Amphan affected regions.
For new customers, the company launched Semi-Annual Tamil Lite Plus, Semi-Annual Kannada Lite, and Semi-Annual Kannada Lite Plus Acquisition Packs offering discounts to those who buy new connection.
Tata Sky’s Android set-top box Binge+ received a Rs 2000 or 33% price cut. The box is now selling at Rs 3999 instead of the earlier cost of Rs 5999. Its multi TV and upgrade charges are also brought down to Rs 3999 however, the Rs 1000 cashback offer on upgrading to this box is now removed.
Airtel Digital TV
Airtel Digital TV (ADTV) added only 2 channels in May while 8 channels were removed. Malai Murasu Seithikal, a Tamil satellite channel is added along with a platform service channel ‘Malgudi’. Malgudi channel is added in partnership with EPIC ON to bring nostalgic series of Malgudi Days to the TV viewers.
I Love Pen Studios, Housefull Movies, 9XO, Aaho Music, Disha TV, Food Food, Power Vision and Music Fatafati are the channels discontinued by ADTV.
Dish TV and d2h
Both Dish TV and d2h added 3 channels namely Kite Victers, Shemaroo TV and Hits Active. Hits Active is an Ad-Free service channel showcasing English, South India, Hindi, and many more hit movies dubbed in Hindi.
Dish TV dropped 9X Jalwa and AM News while d2h discontinued News 9 and Mahaveer channels. D2h also introduced six new Special Dakshin Combo packs priced below Rs 300 aimed at South Indian customers.
Sun Direct had an impressive performance in May. The DPO added 7 channels across genres and languages while removing just 1 channel called Shopping Zone.
Channels added on Sun Direct include BBC Cbeebies, Tehzeeb, B4U Kadak, TV9 Gujarati, VTV News, B4U Bhojpuri and Colors Gujarati Cinema. Sun Direct also added National Geographic, Nat Geo Wild, and History TV18 in DPO 1.
DD Free Dish
7 channels dropped out of the FTA DTH platform DD Free Dish (DDFD). Prasar Bharati has free slots available to add channels but the allotment process is being postponed. 9X Jalwa, Cinema TV India, ABP Ganga, Enterr10 Bangla, Sangeet Bangla, Showbox and Filamchi are the channels that left DDFD.
We have added graphs to make the report simpler and easier. Do let us know your suggestions, queries, feedback in the comments section.
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