Eenadu Television makes distribution in-house

Eenadu Television makes distribution in-house

Eenadu TV

Ramoji Group-owned Eenadu Television Private Limited last month moved its distribution mandate away from Indiacast Media limited bringing the entire distribution in-house. The change in distribution mandate happened silently with neither companies saying anything on the change of distribution mandate.

Eenadu Television makes distribution in-house

To recall, Eendau Television Reference Interconnect Offer (RIO) went missing earlier this year from its website. It was speculated that the broadcaster would declare new RIO in line with Tariff Amendment Order 2020. However, the same didn’t happen with the new RIO only popping up later in mid-April on Eenadu Television’s website. The RIO was pretty much similar except the compliance officer changed with ETV representatives handling the mandate. Indiacast in late April took down ETV RIO listings from its website, with only TV18 and Turner RIOs now mentioned.

DreamDTH twice reached out to Eenadu Television for a comment on the change of authorized representative but couldn’t get a response at the time of filing this story.

Eenadu Television had earlier appointed Indiacast Media Distribution as its authorized representative to distribute its channel across India while keeping the mandate for Andhra Pradesh and Telangana to itself. Notably, TV18 has a 24.5% minority stake in Eenadu TV while Indiacast Media Limited is a 50:50 JV of TV18 and Viacom18.

ETV currently owns and runs 12 channels namely ETV, ETV Plus, ETV Cinema, ETV Abhiruchi, ETV Andhra Pradesh, ETV Telangana, ETV HD, ETV Plus HD, ETV Cinema HD, ETV Abhiruchi HD, and ETV Life HD. The later 4 HD channels launched in December 2018 and till now haven’t been added to any major distribution platform operator. With, multiple channels launch in the pipeline Eenadu Television seems to have taken things in its own hands.

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