FoodFood becomes the first lifestyle channel to be available on DD Free Dish

FoodFood got a MPEG-2 slot on DD Free Dish for the period between April 1, 2022, and March 31, 2023.

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By Abhinav Kumar

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PadmaShri Awardee and celebrity chef Sanjeev Kapoor’s 24X7 food and lifestyle channel, FoodFood, has won the MPEG-2 slot on DD Free Dish in the 58th online e-auction. 

The slot is allocated for the period between April 1, 2022, and March 31, 2023. FoodFood is set to go live on Prasar Bharati’s Free-to-Air (FTA) DTH service DD Free Dish on April 1, 2022, to reach rural audiences.

The channel in an announcement said that with this development it has become the only speciality channel to be made available on DD Free Dish which reaches over 40 million households. 

“I firmly believe that food is a universal language that breaks all barriers of cultures, races, and borders. With FoodFood, I want to reach as many people as possible looking for relevant content on food to make taste buds tantalized and possibly their lives brighter,” said chef Sanjeev Kapoor in a statement. 

FoodFood is currently being distributed only through single pay DTH operator Tata Play at channel number 768 and leading MSOs across the country. It is the country’s first 24X7 food and lifestyle channel and is owned by Turmeric Vision Pvt. Ltd. (TVPL). 

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Abhinav Kumar


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Abhinav is the Editor-in-Chief at DreamDTH with over 5 years of experience in covering industry developments. He is passionate about staying appraised of the latest developments in the industry and bringing forth their shortcomings. Specializing in DTH, television, broadcasting, and the entertainment sector, Abhinav is dedicated to exploring the happenings in these dynamic fields. Outside of work, he indulges in podcasts and audiobooks and enjoys unwinding with light-hearted, sci-fi, and thriller shows.

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