Living Foodz and Living Foodz HD to rebrand as ‘Zee Zest’ and ‘Zee Zest HD’

Living Foodz and Living Foodz HD to rebrand as ‘Zee Zest’ and ‘Zee Zest HD’

Zee Entertainment is all set to rebrand its food and lifestyle channel ‘Living Foodz’ and ‘Living Foodz HD’ into ‘Zee Zest’ and ‘Zee Zest HD’ that will more or less mark the end for ZEELs ‘Living’ brand with ‘Living Foodz’ being the lone channel currently available on major distribution platforms under the aforesaid brand.

Living Foodz and Living Foodz HD to rebrand as 'Zee Zest' and 'Zee Zest HD'

Zee Entertainment today notified a new Reference Interconnection Offer (RIO) effective 1st October 2020 mandated due to the name change of its two channels namely ‘Living Food’ and ‘Living Foodz HD’ to ‘Zee Zest’ and ‘Zee Zest HD’ respectively.

The channel is likely to rebrand post 1st October 2020 shedding its ‘Living’ brand and adopting ‘Zee’ brand. ZEEL had earlier this month registered the trademark for ‘Zee Zest’ and ‘Zee Zest HD’ post which it seems to have applied for the renaming of the license.

The Ministry of Information and Broadcasting (MIB) seems have to given the green light for renaming of ZEEL’s existing ‘Living Foodz’ and ‘Living Foodz HD’ license to ‘Zee Zest’ and ‘Zee Zest HD’. The same is however yet to reflect on the Ministry’s database.

The rebrand of ‘Living Foodz’ will leave ‘Living Travelz’ as the lone channel from ZEEL’s stable having the ‘Living’ brand. The channel however is not available on major distribution platforms and could likely be done away with as and when ZEEL gets to push a new Reference Interconnection Offer. ZEEL had last year dropped ‘Living Zen’ from its rate card.

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Swati Khajukar
Swati Khajukar
4 months ago

Branding doesn’t match the satisfaction that was with living foodz, should maintain the chef’s those were previously present,change should be with flavours not with excluding some one,missing the taste of living foodz
Ranveer brar , Sanjeev Kapoor receipes are ignored purposely it feels.Bring back the same

kalpana sankarnaraynan
kalpana sankarnaraynan
4 months ago

It was good to see the new look of Living foodz . But later on it was a disaster as there are no new programs except for two or three shows. Just mother’s care, Jain jalsa being repeated in the mid nights. Can we have some new shows or back with old shows like super chef , 3 course with Pankaj S3….. Please look into the matter. Can’t keep watching old shows again and again.

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