The Ministry of Information and Broadcasting (MIB) earlier last week in a notification to all private satellite TV channels urged them to broadcast messages and other content informing people about the crucial need to adhere to COVID appropriate behaviour.
The Ministry sent out the general advisory in the context of the upcoming festival season with private satellite TV channels encourage to broadcast messages promoting exercise and due precautions, adherence to limits on public gatherings and avoidance of crowded places in a bid to not let the guard down.
“As you all are aware, with continued and collaborative efforts of the Central and State Government, India has achieved the landmark of administering over 100 crore vaccine doses.
While vaccination is one of the prime interventions against COVID-19, the Hon’ble Prime Minister has emphasized that we must continue to exercise precaution by following ‘COVID Appropriate Behavior’ (maintain physical distance, wear mask, regular handwashing, etc.) to prevent risk of future resurgence of COVID-19.
It remains crucial to not let our guards down, especially in view of the upcoming festive season and we must continue to remain vigilant and celebrate our festivals with utmost precautions. Ministry of Health and Family Welfare has time to time issue Standard Operating Procedure of preventive measures to contain the spread of COVID-19 during festivities.
Media has been at the forefront of informing people at large about the need to adhere to COVID appropriate behavior and other communication relating to vaccination, etc. for combating COVID-19.
In the context of the upcoming festive season, it is advised that private satellite TV channels may broadcast messages and other content to inform people about the crucial need to adhere to COVID appropriate behavior, exercise due precautions, avoid crowded places, adhere to limits on public gathering, etc. and not let our guards down,” the Ministry said in its letter.