MTV brings cinematic delight for young viewers with offerings from India Film Project

MTV brings cinematic delight for young viewers with offerings from India Film Project

MTV in association with India Film Project (IFP) is bringing IFP Shorts, a platform for budding filmmakers to showcase their thought-provoking short films, starting this November every Sunday at 9PM only on MTV.

MTV celebrating the melange of the craft in its most unique form will feature short films that were the winning entries from IFP’s renowned “50-hour Filmmaking challenge” with each episodes consisting of 3 short films attached together, with about 156 short films in total which will air on MTV through the year.

“Cinema has a great connect with youth because it brings to them stories and experiences which are both fictional yet slice-of-life. We are happy to associate with The India Film Project to bring a creative cinematic experience to our viewers through our customized offerings of IFP Shorts and IFP Offshoot.”

Vikas Boni, Head – MTV Beats, Business Planning & Content Partnerships, Youth, Music and English Entertainment, Viacom18

Ritam Bhatnagar, Founder, India Film Project, said, “Short Filmmakers have always considered digital as primary medium since the audience only existed there. With MTV taking an initiative to give platforms to shorts on television, we’ve seen lot of appreciation coming in from filmmakers. The season 1 of IFP Shorts generated great buzz in the creators community. With season 2, we have a much more longer and even more promising association that empowers creators.”

IFP Offshoot will give glimpses of workshops, panel discussions, and gratifications, exclusively planned for the winners of the film and music making challenges which will be packaged in 12 episodes of 1 hour each that will also air on MTV every Thursday starting tommorow.

IFP has since its inception built a community of content creators across varying forms of art, and IFP Shorts is a pioneering effort to encourage diversity in all its entirety. It will give a sneak peak to some of the spellbinding works of directors like Arjun Suri, Kushal Verma, Priyansh Lamba, and Tushar Gupta among others.

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