Promotional offers on Times Now Navbharat HD and ET Now Swadesh gets another 90 days extension

Bennet, Coleman & Co. Ltd (BCCL) has published an update regarding the promotional offer for Times Now Navbharat HD and ET Now Swadesh. The broadcaster is extending the promotional offer on previously launched Times Now Navbharat HD and ET Now Swadesh for another 90 days till March 31st 2022. 

“Times Now Navbharat HD and ET Now Swadesh is continued for a further period of 90 days from 1st January, 2022 to 31st March, 2022. Accordingly, these channels will be available on a-la-carte basis without any charge, during the term of the Promotional Scheme,” said BCCL in its notice. 

This promotional offer was first announced in July 2021 for BCCL’s two paid channels Times Now Navbharat HD and ET Now Swadesh commencing on August 1st 2021 and September 1st 2021 respectively and ending on 30th September 2021. 

Later in October 2021, BCCL extended the promotional offer on Times Now Navbharat HD for a further period of 90 days starting October 1st 2021 while the offer on ET Now Swadesh started from October 4th 2021 for 90 days due to delay in launching the channel.

The actual price of Times Now Navbharat HD is Rs 1.5 and ET Now Swadesh is Rs 1. The promotional offer includes both channels which will be provided to all customers without any charges as against the MRP declared for these channels under the RIO.