Bennet, Coleman & Co. Ltd (BCCL) has recently published an update regarding the promotional offer for Times Now Navbharat HD and ET Now Swadesh. BCCL’s promotional offer on Times Now Navbharat HD and ET Now Swadesh will be withdrawn from 1st December 2021. The existing promotional offer will be available only till 30th November 2021.
“Bennett, Coleman & Co. Ltd. (“BCCL”) hereby informs that the Promotional Schemes for its channels “Times Now Navbharat HD” and “ET Now Swadesh” shall stand withdrawn w.e.f. 1st December, 2021 and would now be available till 30th November, 2021 only,” said BCCL in its update.
BCCL had back in July 2021 announced promotional offer on Times Now Navbharat HD and ET Now Swadesh commencing on 1st August 2021 and 1st September 2021 respectively and ending on 30th September 2021. The promotional offer included both the channels being offered to customers without any any charge as against the MRP declared for these channels under the BCCL RIO.
BCCL subsequently in October 2021 extended the promotional offer on its channel Times Now Navbharat HD for a further period of 90 days starting 1st October 2021 whereas the introductory promotional scheme on its channel ET Now Swadesh kicked into effect starting 4th October 2021 for a period of 90 days owing to the delay in launching the channel. ET Now Swadesh was also made available on a-la-carte basis without any charge during the term of the introductory promotional scheme.
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