Bennett Coleman & Co. Ltd. has announced the launch of promotional scheme on a-la-carte for its two newly introduced channels. The company is set to launch Times Now Navbharat HD on 1st August 2021 and ET Now Swadesh on 1 September 2021.
Times Now Navbharat HD will be a High Definition (HD) Hindi News & Current Affairs channel while ET Now Swadesh will be a Standard Definition (SD) Hindi News & Current Affairs channel.
BCCL in a notification stated that the promotional scheme will be applicable automatically to all Affiliates without any need for further action on their part. The promotional scheme will commence on 1st August 2021 and expire on 30th September 2021.
Times Now Navbharat HD will be available from 1st August 2021 to 30th September 2021 and ET Now Swadesh will be available from 1st September 2021 to 30th September 2021 under the promotional scheme.
BCCL during the promotional scheme term will offer the channels without any charge as against the MRP declared for these channels under the BCCL RIO effective 01.08.2021.