Sidharth TV Network has announced that it will be launching a new Odia devotional channel named ‘Jay Jagannath’ on June 1, 2022. This channel received its license from the Ministry of Information and Broadcasting in August last year.
Announcing the launch date, the Pay TV Broadcaster released a banner in Oriya that says that the new channel would be the first to be completely dedicated to Maudamani Mahaprabhu Sri Jagannath.
It will Live broadcast the daily rituals of Sri Jagannath giving an opportunity for daily Darshan to devotees directly from their homes in a bid to spread the cultures and traditions of Sri Jagannath around the world.
Sidharth TV Network currently has three channels namely Sidharth Bhakti, Sidharth Gold, and Sidharth TV. The trademark of ‘Jay Jagannath’ was filed by Sarthak Music Private Limited on 26th November 2020. Sarthak Music Pvt. Ltd. last year received the nod from the MIB for the renaming of its existing TV license ‘Sidharth Music’ as ‘Jay Jagannath’.