Sony PIX has lined up multiple Indian television premieres this November including Fast & Furious Presents: Hobbs & Shaw, Happy Death Day 2U, and the US: Diwali Dynamite – a multi-language festival, and ‘Amazement’ at primetime with a different theme each week.
The festival kicks off on Monday with the premiere of ‘Hobbs & Shaw’ at 1 PM in English, Telugu, and Tamil on Sony PIX and in Hindi on Sony MAX. The action blockbuster has roped in a number of sponsors including Samsung Galaxy Z Fold 2, TVS Motors, Kelvinator, Spotify, and Forever Diamonds.
“November is going to be exciting for Sony PIX viewers with back to back premieres – including the most awaited action blockbuster ‘Hobbs & Shaw’ – and especially curated movie festivals. It doesn’t get better than this and we are urging fans to stay tuned through this month of festivities as non-stop entertainment, amazement and Hollywood blockbusters are guaranteed”.
Tushar Shah, Business Head, English Cluster, Sony Pictures Networks India
Sony PIX will also tap into the popular gaming segment by sponsoring e-sport event ‘PIX Arena’ wherein fans can engage to show their skills match up to that of Hobbs & Shaw. The 6-day Free Fire tournament starts on 26th October leading to the premiere of the movie wherein 480 teams will compete for the championship and a prize amount.
Sony PIX will kickoff Diwali Dynamite – a multi language festival from 2nd to 6th November with 3 back to back blockbusters in a day wherein viewers can expect thrice the firepower in the language of their choice. This will be followed by the premiere of ‘Happy Death Day 2U’ on 22nd November at 9 PM and the premiere of ‘US’ on 29th November at 1 PM and 9 PM.
The week of 16th November will be loaded with blockbusters like Lucy, Wonder Woman, Terminator 2 while the week of 23rd November will have movies like Battleship, Ready Player One, Mortal Engines, and more on showcase.