Direct to Home (DTH) operator Tata Sky has expanded the content portfolio of its OTT aggregator service Tata Sky Binge with the partnership with SonyLIV which will bring its content onboard Tata Sky Binge.
The partnership will expand Tata Sky Binge portfolio’s to 9 premium OTT apps SonyLIV, ShemarooMe, Disney+ Hotstar Premium, Eros Now, Voot Select, Voot Kids, SunNXT, Hungama Play, and ZEE5 within a single subscription. Tata Sky Binge also offers 3 month introductory subscription to Amazon Prime at no extra cost.
“We have always believed in giving a wealth of choice to our subscribers in terms of new content offerings. Banking on shared synergies, we are confident that SonyLIV’s library of outstanding content will ensure that our subscribers continue to discover the most entertaining and engaging content on the Tata Sky Binge platform.” tu
Pallavi Puri, Chief Commercial & Content Officer, Tata Sky
Danish Khan, Business Head – Sony Entertainment Television, Digital Business and StudioNEXT, said, “From the time of relaunch, we have been witnessing huge surge in content consumption on the large screens and connected devices and our partnership with Tata Sky Binge will further bolster our leadership in the large screen households. We have a robust content library that has a lot to offer for the Tata Sky Binge users to choose from. This collaboration will allow us to boost our engagement at a time when users are glued to their screens for captivating stories. We are thrilled about extending the ongoing relationship between both the brands.”
The partnership will bring 1000+ hours of content to Tata Sky Binge including TV shows, movies, and SonyLIV Originals like Scam 1992 – The Harshad Mehta story, JL50, Avrodh – The Siege Within, Your Honor. Tata Sky Binge customers will further have the widest choice of movies and TV shows from the wide bouquet of Sony Pictures Network India channels.
Tata Sky Binge membership is available at Rs 299 per month which can be accessed on Tata Sky Binge+ or via Amazon Fire TV Stick – Tata Sky Edition.