Viacom18 set to expand Hindi Movies cluster with Colors Cineplex Bollywood from 1st April 2021

The channel is targeted at Metro audience of Delhi and Mumbai as well as Hindi Speaking Market’s of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh, and Rajasthan.

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By Basil Kannagi Arasu

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COLORS Cineplex Bollywood

Viacom18 is set to expand its bouquet of 46+ channels in over 8 languages with the launch of Colors Cineplex Bollywood next month. The channel will launch on 1st April 2021 across leading platforms with a robust library of Bollywood hits as Viacom18 makes an exciting new addition to its exisiting bouquet of channels with the launch of Colors Cineplex Bollywood.

The channel is targeted at Metro audience of Delhi and Mumbai as well as Hindi Speaking Market’s of Maharashtra, Gujarat, Uttar Pradesh, Bihar, Madhya Pradesh, and Rajasthan. The channel aims to entertain and engage Bollywood movie buffs with brand proposition of ‘Hit Hai’. The channel will showcase commercial potboilers of the 80s such as Amar Akbar Anthony, Kaalia, Namak Halaal, to the 90s hit movies like Hum Dil De Chuke Sanam, Raja Hindustani, Jeet, Dil, Kachche Dhaage to millennial favourites like Golmaal, Dabangg, Hera Pheri franchise as well as latest blockbusters like Chhalaang, Padmavaat, Student of the Year 2, and Andhadhun among others.

Speaking on expanding the Network’s Hindi Mass Entertainment Cluster, Nina Elavia Jaipuria, Head Hindi Mass Entertainment and Kids TV Network, Viacom18 says, “The launch of COLORS Cineplex Bollywood will bolster Viacom18’s play in the Hindi Mass entertainment category and strengthen our share in the Hindi movie genre specifically. Aimed at appealing to the masses, the channel is a natural extension of our current Hindi movie portfolio. We are excited about this launch and look forward to becoming the ultimate destination for the best of Bollywood on television.”

Speaking on the channel’s proposition, Rohan Lavsi, Head, Hindi Movies Cluster, Viacom18, adds, “The charm of Bollywood movies lies in the unparalleled blend of intense drama, powerful action and soulful music delivered on a grand scale. COLORS Cineplex Bollywood encapsulates wholesome entertainment defining the ultimate movie viewing experience for our viewers. With a robust library spanning decades, the channel has something for everyone. With a brand proposition ‘Hit Hai!’, COLORS Cineplex Bollywood will celebrate the iconic dialogues, unforgivable villains, energetic dancers, superstars and much-loved characters that have not only made an important contribution to Indian cinema but have also become an integral part of our daily lives. We are sure the channel will go on to become an instant hit amongst viewers of all ages.”

The company recently got the nod from MIB which was renamed Viacom18’s Rishtey Bhojpuri license as Colors Cineplex Bollywood. Colors Cineplex Bollywood will operate from Intelsat-17 and has already bagged a slot on DD Free Dish in the recently concluded 3rd annual (52nd) DD Free Dish auction for MPEG-2 slots.

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Basil Kannagi Arasu

News Reporter

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Basil likes to cover the latest happenings in the Media and Entertainment Industry in India. You can always find him browsing his phone.

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