Zee Biskope is set to evoke the spirit of patriotism this Republic Day with the premiere of the superhit film India vs Pakistan on 26th January at 6 PM. The film starring the likes of Riteish Pandey, Yash Kumar, Arvind Akela Kallu, Rakesh Mishra, revolves around the lives of 4 youngsters from a small town in India whose fathers are serving in the Indian Army.
The plot revolves around the fighting the battle of a disputed land between Indian and Pakistan the fathers of these young boys get martyred. This begins the journey of a quartet who decide to avenge their father sacrifice by joining the Indian Army.
“As a brand, we take pride in serving audiences with entertainment that resonates topicality and the mood of the region. The idea around these occasions is to create a sense of fervour through our platform and engage viewers, who are an integral part of the ZEE Biskope family. Such programming proves extremely fruitful with regards to advertisers as they look to maximise their reach on such occasions and foster their connect with consumers. This is just the start of the year and we’ve got a whole lot of immersive and engaging content in the pipeline that’s sure to keep the audience entertained.”
Samrat Ghosh, Cluster Head East, ZEE Entertainment Enterprises Ltd
Speaking about the offering, Amarpreet Singh Saini, Business Head, ZEE Biskope and Big Ganga said, “ZEE Biskope has established itself as a movie plus brand where we experiment and curate programming line-ups as per the tastes and preferences of our viewers. Rejoicing in every emotion that they go through, we are elevating the essence of patriotism this Republic Day across the entire region. Staying true to its core of serving authentic Bhojpuri entertainment, we hope this movie will bring in the feeling of pride through yet another comprehensive offering by the channel.”