Recent discussion with ashish sehgal about &tv ratings & future is summarised as below.
1.Because of so much of fragmentation from FTA and other things, BARC is not representing the right potential of the channel. Or that’s what they feel.
2. they will now focus on bringing newer better shows on &TV to push ratings. Better production quality, better marketing and to create awareness. Because it is a late entrant, there might be some hitches in the rural connectivity, and that’s how it is not seen in the rural charts. But it performs well in urban.
3.when asked about channel will get axe, he said as it's a flagship channel of & brand. they're launch more channels under this brand. so they'll not close down the channel.instead they'll look towards it's betterment.
Ashish Sehgal clears rumours about &TV future
1.Because of so much of fragmentation from FTA and other things, BARC is not representing the right potential of the channel. Or that’s what they feel.
2. they will now focus on bringing newer better shows on &TV to push ratings. Better production quality, better marketing and to create awareness. Because it is a late entrant, there might be some hitches in the rural connectivity, and that’s how it is not seen in the rural charts. But it performs well in urban.
3.when asked about channel will get axe, he said as it's a flagship channel of & brand. they're launch more channels under this brand. so they'll not close down the channel.instead they'll look towards it's betterment.
Ashish Sehgal clears rumours about &TV future