After Zee Entertainment, Sun TV Slashes Channel Prices Ahead Of TRAI Rules

Shantanu

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After Zee Entertainment, it is the turn of Sun TV to slash its channel prices with effect from Sept 1 in anticipation of the implementation of new channel pricing rules by TRAI.

sum of the individual prices of channels included in a package cannot be more than 17.65% higher than the price of the overall pack.

In other words, if the total cost of a pack consisting of 10 channels is Rs 85, then the sum of the prices of the 10 individual channels cannot be more than Rs 100. At present, it is likely to range from Rs 300-400

With effect from September, it has reduced the maximum retail price of Sun TV HD to 19 per month per connection from Rs 40 at present. With this, the price of standard definition version of Sun TV and HD version of the same channel has become the same.

Similarly, it has reduced the price of KTV HD and Gemini TV HD to Rs 19 from Rs 40, while the price of newly launched Surya HD has been reduced to Rs 15 from Rs 20.

After Zee Entertainment, Sun TV slashes channel prices ahead of TRAI rules | Ultra News - After Zee Entertainment, it is the turn of Sun TV to slas...
 
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