Yes, so for them they need to provide that on the STB as an option instead of playing with content themselves. As I also get annoyed by different volume levels but really can not tolerate continuously changing volume when at times sound gets so lost that you cannot even hear the dialogs and at other times it gets so loud that it becomes very irritating.
Consistent volume of actual programming is paramount to enjoy the content without noticing such niggling as manually changing volume will never cause such issues.
Also, most of the TVs (I am unaware of any sold in the past more than a decade including regular CRT TVs) have this feature and content providers need to ensure that the volume remains consistent for all the programming (All Star HD channels use volume offset method on Dolby Digital metadata to achieve this).
As observed, volume fluctuations are way more when Airtel does the tweaking and its quite consistent on all HD channels though switching them even now with all their butchering causes heavy volume changes. If we get content as it is, we will get 100% quality as broadcasted and also no volume fluctuation unless a content has some issue.
Airtel anyway tell that they only pass the audio and if they do that precisely, I am sure most of us will never complain as its anyway excellently managed on most of the principle channels like those from Star, Sony, Zee, etc. For others, our AVRs and TVs are already equipped with such options which never cause such serious issues.
Most importantly, such controls exist in Dolby Metadata for the users anyway and such options have to be given to the user and operator can NOT decide on its own how they want to tweak the audio for millions of users!