Ashok Varma
Contributor
- Joined
- 20 Sep 2018
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- 1,518
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STAR's Global bid tactics not successful in e-auction for every region/digital/satellite. Money/Higher bid will be deciding factor in e-auction.BCCIs Media Rights value never going down and BCCI doesn't care about gain/lost money for previous Rights holders or share with DDFD. Viacom18 bid for both exclusive India/Global Media Rights, still Viacom may fail if Sony and Zee getting Rights from other strategic way. Unless BCCIs Jay Shah/Jio not against Star's tactics this time, then Star will looking for Repeat ICC Media Rights and previous circle BCCI Global Media Rights strategies, later splitting Rights and Sublicensing for other media houses.