Rajesh Kaul, head of sports business, Sony Pictures Networks India, said the company is keen to acquire the Board of Control for Cricket in India's (BCCI) bi-lateral cricket rights while maintaining fiscal prudence.
“We will definitely go for the BCCI media rights. We will do our analysis when they (BCCI) come out with the tender, and then we will put whatever is the fair price for the rights,” Kaul added.
Culver Max Entertainment (Sony Pictures Networks India), which is in the process of merging its business with Zee Entertainment Enterprises Limited (ZEEL) has renewed its media rights deal with the Union of European Football Associations (UEFA) for the Euro 2024 and 2028 competitions.
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