OFF TOPIC I think pure play music channel like MTV Beats HD is doing well. Yes Sony Rox HD too did not survive but then FTA like 9xM,Masti, B4U music , were on DD freedish for a long time and are doing well. I dont understand why it will be a niche channel when music as a whole can be exploited inspite of there being youtube etc, The strategy plays a important role when 9X media inspite of being on selling blocks had survived purely on the strength of its music channels exception being 9XO. I guess the returns would have been considered and Star, Sony being foreign broadcasters are not interested while Indian broadcasters are still continuing with Viacom doing well with MTV Beats HD and VH1 .I guess the new entrant showbox with its varied contents is doing well. Ilove too tried the same was on DD freedish and was partially successful too but due to carriage fee and maybe other funding issues is now not on major platforms and had put Mtunes too on the backburner.