Some people r unnecessarily afraid or spreading falsehood that TRAI Tariff Order will make TV viewing costlier. Infact when subscriber will have power to chose in true sense then broadcasters will have to rationalise pricing & focus on improving their content library in order to get more people hooked to them.
Up until now broadcasters used to get thousands of crores in advance payment from operators for long term deals, they had a bit laid back approach towards caring about getting wider reach. Broadcasters used to launch unnecessary channels, insert them in popular bouquet and make operators pay for it or face blackout. In return operators were a step ahead, they showed power of its subscribe base, get massive discounts and finally we were made to pay more thru inflated packages.
Handing over this option directly to us rules out all foul play, in each genre/ for every single day/ for each subscriber broadcasters will face stiff competition and ultimately malpractices will fade away