Does Hindi movie channels knows that they work on subscription based model nowadays? Just look at the line up for the weekend. It's pathetic.
Sony is doing fine for bringing older movies , Star makes acquisitions cautiously for new films while has decent library of older stuff (enhanced by UTV merger). Both these broadcasters have sports business hence shy away from putting too much money on movie acquisition.
Zee is the leader, it is giving all sorts of choices for meeting requirements of diverse audiences. Colors Cineplex is again cousin of Sony Max while FTA channels r serving their purpose quite well