Well i would say that Sony is still trying to improve bollywood content but yes lot more needs to done and it should not repeat previous mistake of relying heavily on dubbed south indian movies. I am most disappointed with zee, they have such great library of bollywood films but scheduling/ content strategy is just extremely poor. Repetition of 30 or 40 odd bollywood films day in day out across their chs , giving almost half or sometimes more than 50% slots to dubbed south indian movies on their chs and poor audio/video quality of their key hindi movie chs r major negatives.... They should learn something from Viacom18 and star/disney to manage film library.
Viacom18 is doing fab job with Colors Cineplex Bollywood, this single channel is airing so many different bollywood films while zee has so many chs but still airs far less variety of bollywood films. Viacom18 is gradually increasing its bollywood film library as Colors Cineplex Bollywood and Superhits is made available across platforms, content on these chs will give good competition to star/disney hindi movie chs. I am sure Viacom18 will launch 1 or 2 more hindi movie chs soon and Colors Cineplex Bollywood HD would also b launched very soon