Zee Cinema audio and video quality is quite good, other zee hindi movie channels have rather poor/average audio and video quality .
Yes, zee cinema has many big bollywood movie premieres lined up in coming days/weeks/months but as we know most of the new bollywood movies aren't that good and another issue is that zee cinema is in similar situation like sony max... Bcoz it has paid too much focus to dubbed south indian movies in last 5 years hence their bollywood audience base seems to have thinned. Sooryavanshi was a big hit in theatres and a pure bollywood masala movie but judging by the airing pattern of this movie on zee cinema i do not think it has managed to garner good ratings, even its premiere ratings on zee cinema were far below what was expected.
Sony/Zee need to develop either Sony Max or Zee Cinema as a key destination for bollywood content and build a robust bollywood audience base for it. Surely one can see Sony Max moving forward on this path but it will take some time to achieve desired results, i think later on Sooryavanshi should premiere on Sony Max which would fetch good ratings