It's never going to get success in the hindi market. The best example is &tv, life Ok, Sony sab, unlike mainstream GEC'S, this channels only running due to BGPH,Saavdhaan India,Tarak mehta ka ultaah chashma.
though life ok has been replaced with star bharat, since then only they're topping the charts.
Even they could've launched a premium pay movie & music channel but to get success in less time they launched rishtey cineplex & MTV beats, both were FTA. though HD versions of both channels are pay.
they'll follow the same for second GEC, the channel will be FTA with pay HD feed.