IPL Media Rights 2023-2027

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Who Will Acquire IPL Brodcast Rights For 2023-2027?


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although ratings may fall but now almost all matches strech to 4 hour ending from 3 hour 20 minutes which gives advertisement cover to broadcaster so broadcaster maybe happy and no overrate fine for captain's after starting week couple of matchs 😅😅
 
IPL 2022 TV Ratings – Ratings Drop, Advertisers getting Jittery: Some of the IPL Advertisers are also unhappy and concerned about the ON-AIR performance of IPL 2022.

“This wasn’t expected. The IPL Ratings are below-par. The ratings have never fallen this much. It’s almost 20-30% down and just imagine we have paid 25% more than last rates. We have already reached out to Star Sports for a solution”, informed a top ON-AIR advertiser on IPL 2022.

 
 
TV viewership has dropped for multiple factors, but it is not a cause of concern because a tectonic shift has taken place in viewership patterns, said Divyanshu Singh, head of sales and marketing, JSW Sports.

"If you look at concurrent viewers on Disney+Hotstar, in 2021 there were 10 million people and right now that number has increased to 13 million," Singh said.
While most OTTs convert 10 percent of their monthly active users (MAUs) into daily active users (DAUs), Disney+Hotstar, which offers sports, especially IPL, has a higher conversion rate of 15-20 percent, he said.

Ambarish Ray, co-founder and CEO of Digital Dogs Content and Media, put it this way: the mobile phone has become the new set-top box and streaming is the new broadcasting.
 
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