“Everyone knows the value of IPL as product has increased in the last 5 years. We have divided rights into 4 bundles to unlock the real value for the rights. No composite bids will be allowed. For each package bidders will have to bid separately. Each package will have base price attached to it”, informed a top source in BCCI directly involved with the Tender process.
Bundle A – Indian Sub Continent Broadcast: Base price in this category is Rs 49 crore per game. Overall 74 Games base price would be Rs 18,130 crore for five years.
Bundle B –Digital rights Indian Sub-Continent: Base price for this package is Rs 33 crore per game. For five years, the calculation is Rs 12,210 crore.
Bundle C: Non Exclusive Package (DIGITAL): The much-debated special package is in Bundle C which comprises 18 games and the reserve price in this cluster is Rs 16 crore per game. At 74 games per season and calculated for five years, the price of this bundle is Rs 1440 crore. This 18 Games in this package will be – Opening Match, 4 Playoff matches & 13 Evening Double Header matches
Bundle D: Rest of the World Rights (Outside Sub-Continent): Base price for this package is Rs 3 crore per game. The combined value of the reserve price is Rs 1110. crore for five years.
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Meanwhile, it has been learnt that the global rights package, the cumulative base price for which is Rs 3 crore, has been divided into five regions with the base price for per game for a region being Rs 30 lakh. The regions that comprise the Rest of the World are Territory 1 to 5 with the first territory comprising Australia, New Zealand, Caribbean, Israel and South America. All these areas have been clubbed under a bracket which, rather strangely, is called Asia.
Territory 2 is Middle East and North America, Territory 3 consists of South Africa and Sub-Saharan Africa, Territory 4 is UK and rest of Europe and finally Territory 5 has a clubbing of the United States of America with Canada a few other countries together. It has been learned that a party can bid for one region, all regions or just a few regions.