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“There will be a strong four-cornered fight for the media rights of the game,” Jay Shah said, referring to Amazon, Viacom18, Disney, Sony. “The more money we raise, the better it gets for cricket as we will be investing it all back.”
Super Bowl of Cricket Plans Women’s League as Viewership Surges
Indian Premier League, the country’s top cricket competition, is preparing to roll out a women’s league as organizers seek ways to make the third most-watched sporting event bigger, more profitable and diverse.
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