New shows, new channels, new VOD services, and a news channel in the offing – Dr Subhash Chandra’s Zee Group has been in the thick of action ushering in fresh content and concepts, even refurbishing content across various genres.
Come September, Zee Entertainment Enterprises will give a new identity to its 24×7 food channel, Zee Khana Khazana.
According to industry sources, Zee is all set to rebrand Zee Khana Khazana from 11th September (Tomorrow), where the network is expected to do away with the Khana Khazana name and adopt a new identitty titled
Living Foodz under LIVING India's Living Brand
A source close to the development, informed BestMediaInfo,com, “Zee Khana Khazana will be revamped tomorrow. An announcement in this regard will took place on September 4, 2015, and the revamped Zee Khana Khazana is going to hit the airwaves Tomorrow. There will be new shows, while the popular existing shows will be presented in a new avatar. Zee Group Chairman Dr Subhash Chandra himself is likely to be present for the announcement.”
A key official confirmed that there would be “a major announcement soon”, but added, “I wouldn’t really call it revamping. It could also turn out to be the launch of a new channel. Beyond this, I’ve got nothing to say.”
When contacted, Zee Khana Khazana Business Head Amit Nair neither confirmed nor denied the development. All that he stated through a text message was that it would be a much larger project.
For the record, Zee Khana Khazana was launched on December 8, 2010. In 2013, Zee had refreshed the food channel with a slew of new shows.
Tune In Living foodz From Tomorrow
Come September, Zee Entertainment Enterprises will give a new identity to its 24×7 food channel, Zee Khana Khazana.
According to industry sources, Zee is all set to rebrand Zee Khana Khazana from 11th September (Tomorrow), where the network is expected to do away with the Khana Khazana name and adopt a new identitty titled
Living Foodz under LIVING India's Living Brand
A source close to the development, informed BestMediaInfo,com, “Zee Khana Khazana will be revamped tomorrow. An announcement in this regard will took place on September 4, 2015, and the revamped Zee Khana Khazana is going to hit the airwaves Tomorrow. There will be new shows, while the popular existing shows will be presented in a new avatar. Zee Group Chairman Dr Subhash Chandra himself is likely to be present for the announcement.”
A key official confirmed that there would be “a major announcement soon”, but added, “I wouldn’t really call it revamping. It could also turn out to be the launch of a new channel. Beyond this, I’ve got nothing to say.”
When contacted, Zee Khana Khazana Business Head Amit Nair neither confirmed nor denied the development. All that he stated through a text message was that it would be a much larger project.
For the record, Zee Khana Khazana was launched on December 8, 2010. In 2013, Zee had refreshed the food channel with a slew of new shows.
Tune In Living foodz From Tomorrow
k
