Thakur
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- Joined
- 30 Aug 2013
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After literally ‘Melting’ for two days with sessions going around at all times, Zee Melt 2015 in association with GroupM was a resounding success. Speakers from across the globe flew down to address audiences with their expertise.
Not only that, the event was trending on Twitter on day one. With agencies having workshops and stalls to showcase their work to the masses, Zee Melt 2015 was possibly one of the most memorable events in town.
The two day festival of creativity in advertising and marketing created by Kyoorius in partnership with Zee, GroupM and D&AD offered delegates a plethora of choices of events, such as workshops, seminars, showcases and the main conference.
Kinetic Future Citizens was centred around understanding the consumers of the future – their needs, wants and behaviours. Kinetic Future Citizens engaged the delegates with a different experience. The concept was simple. One had to pedal a cycle and the animation on the TV would start playing. A technology, which understands the future of consumers and the environment.
Meanwhile, Happy Finish created a lot of buzz with its augmented reality experience. It made delegates enter the virtual world in their world and do many things like bring a car alive when it is actually not present.
http://www.indiantelevision.com/mam/marketing/melting-to-a-fabulous-show-150523
Not only that, the event was trending on Twitter on day one. With agencies having workshops and stalls to showcase their work to the masses, Zee Melt 2015 was possibly one of the most memorable events in town.
The two day festival of creativity in advertising and marketing created by Kyoorius in partnership with Zee, GroupM and D&AD offered delegates a plethora of choices of events, such as workshops, seminars, showcases and the main conference.
Kinetic Future Citizens was centred around understanding the consumers of the future – their needs, wants and behaviours. Kinetic Future Citizens engaged the delegates with a different experience. The concept was simple. One had to pedal a cycle and the animation on the TV would start playing. A technology, which understands the future of consumers and the environment.
Meanwhile, Happy Finish created a lot of buzz with its augmented reality experience. It made delegates enter the virtual world in their world and do many things like bring a car alive when it is actually not present.
http://www.indiantelevision.com/mam/marketing/melting-to-a-fabulous-show-150523
