Bad for aggressive competitors like Star Sports who spends fortune on acquisition of just one sport. Good for GECs and small time broadcasters who doesn't spend entire budget on 1-2 content. It has become an even playing field. Sony and Colors have reinvented themselves with urban and less saas baahu centric content. Even regional GECs are growing. Before big broadcasting companies had monopoly. Now audience is the king. Only thing it did wrong was killed niche segment of entertainment which is slowly returning back to TV with reinvention of strategies and new channels.
4G and cheap broadband was supposed to be end of traditional TV. It is still co-existing with each other. 5G will be more used in Industrial sector. Not for personal usage.