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Pay for what you want, Dish TV to consumers
NEW DELHI, NOV. 14:
Dish TV users will soon have the option to pay only for the channels which they want to watch.
The largest Direct-to-Home (DTH) player is set to unveil this new initiative which will allow its consumers to unsubscribe channels that they do not wish to watch from their subscription packs.
The new scheme will classify in batches most of the channels available in a subscription pack as ‘request only basis’. In other words, these channels will be available only if the subscriber requests for them.
Once a consumer selects a subscription pack, he/she will be given a period of four to five weeks to select whether they want to watch these ‘request only basis’ channels. At the end of the period, subscribers who have not sent their request will not receive the channels. This can be done through an SMS.
R. C. Venkateish, CEO, Dish TV, said, “We expect our content costs to come down significantly through this scheme over a period of time and we can also pass on the benefits to the consumer.”
He said if a consumer gets 300 channels, chances are he does not have time to watch nearly 200 of these channels, but service providers are forced to carry all unwanted channels since aggregators offer them under packages. This is where this scheme will come handy, he added.
Dish TV will also award 100 bonus points (worth Rs 100) for every unrequested channel that the subscribers can use to pay for movies on demand or their choice of channels.
It is also taking on the content aggregators through this initiative who bundle popular and less popular channels and ask the service providers to carry the entire bouquet. Dish TV also expects to earn additional revenue by charging carriage fee from channels who wish to be part of a subscription pack even after subscribers have decided not to request for these channels. He said this carriage fee will compensate for the extra bandwidth consumption.
“This new initiative will free up the bandwidth. It will also help the company have a model to earn additional revenues through carriage fees. We have already circulated a rate card to all broadcasters for carriage services,” he added.
In the past, telecom and broadcaster regulator TRAI has also been pushing for more choice and options for viewers.
The subscriber base of the DTH service provider was 16 million at the end of second quarter in this fiscal.
Source: Pay for what you want, Dish TV to consumers | Business Line
Dish TV flexes muscles; to launch consumer campaign
MUMBAI: Dish TV subscribers will find a ticker running on their TV screens when they tune in tomorrow morning. The Direct-To-Home (DTH) player begins a campaign, starting 15 November, called ‘On Request Channels.’ The move, it says, is to give TV consumers a freedom of choice.
With this, Dish TV says it aims to provide consumers a flexible package and savings by offering channels ‘on request only basis’.
Currently, the DTH provider has seven different packages for subscribers in north India and eight different packages for south Indian subscribers with a combination of different channels.
Now, Dish TV proposes to classify most channels as ‘On Request Channels.' The subscribers will have several weeks to decide and place their request.
Once a subscriber places a request to unsubscribe to a particular channel or channels, he/she will stop receiving them from the cut-off date, Dish TV states. These subscribers will be given 100 bonus points (worth Rs 100) for each unrequested channel. The points can be used to purchase movies-on-demand and selected a la carte channels of their choice.
Says Dish TV India CEO R.C Venkateish: “The current trend from media aggregators is to force-bundle all kinds of unwanted channels into packages and the customer is forced to receive numerous channels that he/ she may never watch or appreciate. The idea is to have viewers watch and opt for channels or content that they like and our new offer gives them just that. The bonus point here is that they can save as well.”
The DTH operator, over a period of time, expects content costs to come down significantly, with each subscriber being served only those channels that he or she wants to watch. The DTH player wants to pass down the benefits to its consumers, it says.
The Jawahar Goel run-DTH player says channels that want to reach out to subscribers despite being unrequested will need to pay a carriage fee to compensate for the extra bandwidth consumption.
Dish TV, says it has also circulated a rate card to all broadcasters for carriage services as well as a menu of offerings for different levels of service including channel numbers.
The move has got the aggregators' ire despite it being pitched as a pro-consumer offering. “It will only confuse consumers. Which consumer has the time to choose channels?” says an aggregator on condition of anonymity.
He further adds that Dish TV is under pressure with five other DTH players competing in the space and it is resorting to gimmicks.
“Another reason for this could be that it is looking at extracting more carriage fees from the broadcasters,” he says. "It could be posturing for all you know as it may be laying the ground to negotiate better when the time comes to renew deals with aggregators."
The buzz is that the IndiaCast bouquet of channels is likely to be listed in the ticker which begins on 15 November. IndiaCast group COO Gaurav Gandhi was surprised when indiantelevision.com called him up. "I don't know what you are talking about," he said. “As far as we are concerned, we have a very good relationship with Dish TV. We have four ongoing deals with them, right now. We will have to see how it plays out.”
Source: Indian Television Dot Com > Digital Edge > Dish TV flexes muscles; to launch consumer campaign
NEW DELHI, NOV. 14:
Dish TV users will soon have the option to pay only for the channels which they want to watch.
The largest Direct-to-Home (DTH) player is set to unveil this new initiative which will allow its consumers to unsubscribe channels that they do not wish to watch from their subscription packs.
The new scheme will classify in batches most of the channels available in a subscription pack as ‘request only basis’. In other words, these channels will be available only if the subscriber requests for them.
Once a consumer selects a subscription pack, he/she will be given a period of four to five weeks to select whether they want to watch these ‘request only basis’ channels. At the end of the period, subscribers who have not sent their request will not receive the channels. This can be done through an SMS.
R. C. Venkateish, CEO, Dish TV, said, “We expect our content costs to come down significantly through this scheme over a period of time and we can also pass on the benefits to the consumer.”
He said if a consumer gets 300 channels, chances are he does not have time to watch nearly 200 of these channels, but service providers are forced to carry all unwanted channels since aggregators offer them under packages. This is where this scheme will come handy, he added.
Dish TV will also award 100 bonus points (worth Rs 100) for every unrequested channel that the subscribers can use to pay for movies on demand or their choice of channels.
It is also taking on the content aggregators through this initiative who bundle popular and less popular channels and ask the service providers to carry the entire bouquet. Dish TV also expects to earn additional revenue by charging carriage fee from channels who wish to be part of a subscription pack even after subscribers have decided not to request for these channels. He said this carriage fee will compensate for the extra bandwidth consumption.
“This new initiative will free up the bandwidth. It will also help the company have a model to earn additional revenues through carriage fees. We have already circulated a rate card to all broadcasters for carriage services,” he added.
In the past, telecom and broadcaster regulator TRAI has also been pushing for more choice and options for viewers.
The subscriber base of the DTH service provider was 16 million at the end of second quarter in this fiscal.
Source: Pay for what you want, Dish TV to consumers | Business Line
Dish TV flexes muscles; to launch consumer campaign
MUMBAI: Dish TV subscribers will find a ticker running on their TV screens when they tune in tomorrow morning. The Direct-To-Home (DTH) player begins a campaign, starting 15 November, called ‘On Request Channels.’ The move, it says, is to give TV consumers a freedom of choice.
With this, Dish TV says it aims to provide consumers a flexible package and savings by offering channels ‘on request only basis’.
Currently, the DTH provider has seven different packages for subscribers in north India and eight different packages for south Indian subscribers with a combination of different channels.
Now, Dish TV proposes to classify most channels as ‘On Request Channels.' The subscribers will have several weeks to decide and place their request.
Once a subscriber places a request to unsubscribe to a particular channel or channels, he/she will stop receiving them from the cut-off date, Dish TV states. These subscribers will be given 100 bonus points (worth Rs 100) for each unrequested channel. The points can be used to purchase movies-on-demand and selected a la carte channels of their choice.
Says Dish TV India CEO R.C Venkateish: “The current trend from media aggregators is to force-bundle all kinds of unwanted channels into packages and the customer is forced to receive numerous channels that he/ she may never watch or appreciate. The idea is to have viewers watch and opt for channels or content that they like and our new offer gives them just that. The bonus point here is that they can save as well.”
The DTH operator, over a period of time, expects content costs to come down significantly, with each subscriber being served only those channels that he or she wants to watch. The DTH player wants to pass down the benefits to its consumers, it says.
The Jawahar Goel run-DTH player says channels that want to reach out to subscribers despite being unrequested will need to pay a carriage fee to compensate for the extra bandwidth consumption.
Dish TV, says it has also circulated a rate card to all broadcasters for carriage services as well as a menu of offerings for different levels of service including channel numbers.
The move has got the aggregators' ire despite it being pitched as a pro-consumer offering. “It will only confuse consumers. Which consumer has the time to choose channels?” says an aggregator on condition of anonymity.
He further adds that Dish TV is under pressure with five other DTH players competing in the space and it is resorting to gimmicks.
“Another reason for this could be that it is looking at extracting more carriage fees from the broadcasters,” he says. "It could be posturing for all you know as it may be laying the ground to negotiate better when the time comes to renew deals with aggregators."
The buzz is that the IndiaCast bouquet of channels is likely to be listed in the ticker which begins on 15 November. IndiaCast group COO Gaurav Gandhi was surprised when indiantelevision.com called him up. "I don't know what you are talking about," he said. “As far as we are concerned, we have a very good relationship with Dish TV. We have four ongoing deals with them, right now. We will have to see how it plays out.”
Source: Indian Television Dot Com > Digital Edge > Dish TV flexes muscles; to launch consumer campaign
