Pay-TV reduction not cord-cutting the result of OTT growth

Bapun Raz

Staff member
Administrator
Joined
3 Nov 2010
Messages
30,746
Reaction score
49,014
A leading analyst is arguing that a premature focus on cord-cutting is missing the real opportunity from an expected surge in over-the-top (OTT) capability which will instead be premium pay-TV replacement.
According to research by The Diffusion Group (TDG), the number of global households using OTT video services will grow from 106 million in 2010 to 250 million in 2016.

The TDG report, OTT TV Platforms 2011, shows that there will be a number of key drivers that will spur OTT TV platform diffusion, namely replacement of legacy devices with net-ready models; wider access to digital content across a variety of connected TV devices; policies affecting the distribution of Internet video content impacting positively the adoption of devices that enable OTT delivery; consumers growing accustomed to on-demand media delivery; consumers increasingly wanting to access digital media on their TVs; OTT services are now being offered on multiple screens, allowing a consumer to enjoy media not only on their PCs, but on mobile phones and tablets as well as TVs.

Commented TDG Senior Partner Colin Dixon: “In 2009, net-based TV video services were few and far between. Today, when a consumer connects a 'smart' TV, a Blu-ray player, or any other video platform to the Internet, they will find a wealth of TV-optimized content and applications at their disposal."

Yet even though TDG says that this will means that OTT will have reached a tipping point whereby 51% (488 million) of households will have the capability to receive OTT TV services, TDG say that only a portion of these will actively take advantage. Furthermore, according to Dixon, this will take the form of replacing not necessarily a cable TV service per se, as many predict in the normal nightmare scenario, but instead premium channels such as HBO being dropped for OTT offerings such as Netflix and Hulu.



http://www.rapidtvnews.com/index.php/2011060312605/pay-tv-reduction-not-cord-cutting-the-result-of-ott-growth.html
 
Thread starter Similar threads Forum Replies Date
T Only need STB, Airtel wants me to pay for a new connection? Airtel Digital TV 5
DreamDTH.com Article Pay DTH subscriber base rises above 70 million in the quarter ended March 2020: TRAI report General DTH News & Discussions 0
DreamDTH.com Article Showbox set to turn as a Pay channel, a-la-carte rate at Rs 0.10 DreamDTH Articles Discussions 0
DreamDTH.com Article Manoranjan Grand fails to pay 5th installment to Prasar Bharati despite extended timeline DD Free Dish 0
DreamDTH.com Article TDSAT directs E-Digital to pay ZEEL Rs 8.32 crores within four weeks DreamDTH Articles Discussions 0
DreamDTH.com Article ABCPL directed by TDSAT to pay GTPL 50% of balance dues for the resumption of signals DreamDTH Articles Discussions 0
somnath chakraborty Breaking Vissa tv Epg updated from pay channel to free channel by ADTV Airtel Digital TV 4
DreamDTH.com Article A handy guide to HD channel offerings of pay Indian DTH operators in 2020 DreamDTH Articles Discussions 0
DreamDTH.com Article Manoranjan Grand gets relief till 14th August to pay 5th instalment to Prasar Bharati DD Free Dish 0
DreamDTH.com Article TDSAT disposes of Andhra MSO appeal for MIB to pay damages DreamDTH Articles Discussions 0
Akash Solanki DDF Exclusive Showbox to turn Pay from September; Gubbare and Ishaara TV to launch in September TV Channels News 16
Akash Solanki Satellite Updates Filamchi Now Pay Channel Insat & Gsat Updates 1
DreamDTH.com Article NDTV to end pay cuts for employees having pay cut between 10 – 20 per cent effective 1st August DreamDTH Articles Discussions 0
DreamDTH.com Article Manoranjan Grand gets relief till 20th July to pay fourth installment to Prasar Bharati DD Free Dish 2
DreamDTH.com Article ABP Ganga expands presence across all Pay DTH platforms DreamDTH Articles Discussions 0
S Good News DishTV removed lock-in period from pay channels subscription Dish TV 2
JollyLNB Discussion Which Hindi pay GEC has profited the most during the lockdown? TV Channels News 11
DreamDTH.com Article TV18 revises bouquet composition as FYI TV18 shuts down and Rishtey Cineplex turns into a Pay channel TV Channels News 0
DreamDTH.com Article Rishtey Cineplex to convert into a Pay channel from July 8 TV Channels News 16
DreamDTH.com Article Manoranjan Grand gets interim relief to pay the 3rd installment to Prasar Bharati till 25 June DD Free Dish 5
DreamDTH.com Article TDSAT tells 2 Andhra LCOs to pay up GTPL arrears within 3 days or face disconnection Digital Cable TV 0
Nagi Reddy Discussion Dish TV best packages & pay channel list all languages Dish TV 14
DreamDTH.com Article SPNI pay subscriber base declines from 156M to 115M due to New Tariff Regime TV Channels News 1
DreamDTH.com Article COLORS Dard-e-Dil to pay a musical tribute to Rishi Kapoor & Irrfan Khan DreamDTH Articles Discussions 0
DreamDTH.com Article Zee Telugu to pay tribute to all the frontline workers on the occasion of International Dance Day DreamDTH Articles Discussions 0

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock