Rushil
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MUMBAI: MTV India’s subculture indie music channel Pepsi MTV Indies has strengthened its distribution network to claim a reach of over 17 million homes within two months of its launch.
The channel is presently available across DTH platforms like Tata Sky on channel number 667 and Airtel Digital TV on channel number 381.
Pepsi MTV Indies is available on digital cable networks such as DEN Networks on channel number 461, Siti Cable on channel number 516, GTPL on channel number 318, and 7 Star. It also boasts of a responsive website and a unique indie music discovery app across iOS and Android.
Pepsi MTV Indies head Aditya Swamy said, “Our goal is to be the world’s largest indie stage and the start couldn’t have been better. With a content line-up that doesn’t exist on any other broadcast platform, this is a truly differentiated offering and the initial feedback has been very exciting. Indies is a collective, and so many people in the indie scene are treating this as their own platform and are working with us. With the basics now in place, it’s time to crank up the action.”
To further its content offering on-air, the channel has also tied up with Balcony TV, Indie Earth and Bluefrog TV to attain more content. Indies will continue to explore similar partnerships in the future in a bid to keep the music fresh and the videos engaging for audiences.
The channel is presently available across DTH platforms like Tata Sky on channel number 667 and Airtel Digital TV on channel number 381.
Pepsi MTV Indies is available on digital cable networks such as DEN Networks on channel number 461, Siti Cable on channel number 516, GTPL on channel number 318, and 7 Star. It also boasts of a responsive website and a unique indie music discovery app across iOS and Android.
Pepsi MTV Indies head Aditya Swamy said, “Our goal is to be the world’s largest indie stage and the start couldn’t have been better. With a content line-up that doesn’t exist on any other broadcast platform, this is a truly differentiated offering and the initial feedback has been very exciting. Indies is a collective, and so many people in the indie scene are treating this as their own platform and are working with us. With the basics now in place, it’s time to crank up the action.”
To further its content offering on-air, the channel has also tied up with Balcony TV, Indie Earth and Bluefrog TV to attain more content. Indies will continue to explore similar partnerships in the future in a bid to keep the music fresh and the videos engaging for audiences.
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