Discussion Satellite rights of Hindi movies

[dino29]

My prediction is the first Dhoom. YRF is giving those films to Disney-Star which were dubbed in South Indian Languages so I Think Dhoom, Ta Ra Rum Pum and the classics will be renewed by Star all others may stay with Sony

No buddy, i think quite number of films will shift to star/disney. Also for all films sony might get 1st chance of refusal but they won't pay high renewal fee for most of them and star/disney will happily bag them.
I had been saying since last 2 or 3 yrs, Sony needs to start valuing bollywood content else banners will end agreement. YRF would have stayed with Sony had it handled their library properly, giving right airtime to all but they just did all wrong. If they had a 20 or 25 yr working relationship (that too without formal agreement as per media articles) which means YRF really had special bond with them and money was not a major factor in it.
Anyways what Sony needs to do is learn something out of this and thereby make future decisions.

 

[yashl]

Please post screen shot if possible.

 

[dino29]

Star Gold or Star Gold 2 ( i do not remember where ad was aired) will air dubbed hollywood films each Saturday at 1 PM.

Friends, whenever u request movies to any broadcaster on twitter, try to tag parent company handle in end...if tweet is longer then add it in each tweet at end. It helps in reaching out to company in better manner. @starindia, @viacom18, @zeecorporate , @spni (not so sure about sony handle) r the twitter handles. Also for more specific feedback tag channel cluster head or content head of these broadcasters/chs

 

[yashl]

No buddy, i think quite number of films will shift to star/disney. Also for all films sony might get 1st chance of refusal but they won't pay high renewal fee for most of them and star/disney will happily bag them.
I had been saying since last 2 or 3 yrs, Sony needs to start valuing bollywood content else banners will end agreement. YRF would have stayed with Sony had it handled their library properly, giving right airtime to all but they just did all wrong. If they had a 20 or 25 yr working relationship (that too without formal agreement as per media articles) which means YRF really had special bond with them and money was not a major factor in it.
Anyways what Sony needs to do is learn something out of this and thereby make future decisions.

It is poetic that the director probably responsible for sony yrf relationship breaking is the one whose movie is the first to telecast amongst library yrf films.
If thugs of hindostan hadnt bombed the way it did, perhaps sony yrf relationship wouldnt have broken and thats what prevented sony from committing insane amounts on big budget movies when yrf was planning a big budget movie marathon to celebrate its anniversary. The same director's Dhoom 3 is the first movie to telecast on star.

 

[MFan9724]

Quite Expected Because It Is Produced By T-Series

So Now Sony Max May Also Buy SMZS If They Get Good TRP From Haseen Dilruba Bcoz SMZS Is Also Produced By The Same Producers

I think SMZS won't get any satellite premiere as it is based on Gay relationship which is not at all tolerant In India . Although the filmvwent ok in cinemas but for satellite premiere, channels look for content which can be watched by all .

 

[dino29]

Some Throwback

https://twitter.com/x/status/299127387965247489

Source

 

[MFan9724]

I think SMZS won't get any satellite premiere as it is based on Gay relationship which is not at all tolerant In India . Although the filmvwent ok in cinemas but for satellite premiere, channels look for content which can be watched by all .

Similarly movies like LAAL KAPTAAN did not premiere due to its poor and adult content

 

[dino29]

It is poetic that the director probably responsible for sony yrf relationship breaking is the one whose movie is the first to telecast amongst library yrf films.
If thugs of hindostan hadnt bombed the way it did, perhaps sony yrf relationship wouldnt have broken and thats what prevented sony from committing insane amounts on big budget movies when yrf was planning a big budget movie marathon to celebrate its anniversary. The same director's Dhoom 3 is the first movie to telecast on star.

Thugs Of Hindostan is not the reason. If Sony managed their library well then even YRF would have been adjusting in waving off losses for same. Forget about new films, even before TOH Sony did not give correct airtime to many YRF films. After Hrs or early morning hrs is not right for good films. No one said commit insane amount but atleast commit decent airing. So many nice films just forgotten bcoz of this, anyways these will get new life on star/disney . Wait n Watch as exciting times ahead

 

[MFan9724]

Most likely it will remain unsold like Serious Men, AK vs AK, Tribhanga, Pagglait, etc. as Netflix brings more value to those movies than any satellite channel.

I think Pagglait should have been with a satellite channel . It's a family movie with a good message. Even Ak vs AK was also good

 

[yashl]

Thugs Of Hindostan is not the reason. If Sony managed their library well then even YRF would have been adjusting in waving off losses for same. Forget about new films, even before TOH Sony did not give correct airtime to many YRF films. After Hrs or early morning hrs is not right for good films. No one said commit insane amount but atleast commit decent airing. So many nice films just forgotten bcoz of this, anyways these will get new life on star/disney . Wait n Watch as exciting times ahead

Sony is not mad that it is not giving proper airtime to yrf films, they are simply not satellite friendly, catering more to the urban audiences.
The ones which do Sony is giving proper airtime like sultan, tzh , vvc films.
So beyond a point paying a premium and not getting sufficient returns was no longer viable.
Even partly satellite friendly movies like bank chor also got decent airtime.
It will be interesting to see how well star manages them, my guess is probably using more on the select type channels
Even an Akshay or Ajay movie is more satellite friendly , despite probably being available for half the price probably