Sony is not mad that it is not giving proper airtime to yrf films, they are simply not satellite friendly, catering more to the urban audiences.
The ones which do Sony is giving proper airtime like sultan, tzh , vvc films.
So beyond a point paying a premium and not getting sufficient returns was no longer viable.
Even partly satellite friendly movies like bank chor also got decent airtime.
It will be interesting to see how well star manages them, my guess is probably using more on the select type channels
Even an Akshay or Ajay movie is more satellite friendly , despite probably being available for half the price probably