Bro i know u really would not like it,and u definitely wont accept it,as we have seen over a period of time,that any topic is on and randomly you bring sony to put it down and then say u are not biased.Sony is the best and most efficiently run network so if at all any one needs to be worried it is the rival networks.If it is buying the dubbed movies at one tenth the cost of big hindi movies and yet consistently beating these channels in all demographics be it urban or rural,and not like it has stopped buying hindi movies, it has a big library. Even their low cost channel sab is also giving star plus a run for its money even in the pre lockdown period,and sony is still the most popular urban channel. So if at all a network is making most efficient use of resources, it is sony network and if it is getting the ad revenue at lesser cost compared to its rivals and yet spending a good amount on hindi movies,i wonder why u are always worried about sony,if at all the rivals will run out of steam spending enormous amounts without considerable returns ,so if it wants to ,it can spend whatever amount it wants provided it is financially feasible as we have seen with movies like 3 id*ots,pk,etc when sony was not spending big those year but was ready to pay record amounts for movies they feel are worth it. So if at all,some movies might leave them,they will compensate for it buying others, and if as a network anyone is best positioned to do,it is themLook out for key word in my post which is "penetration"... Right now it is negligible if we take into account reliable speed and access to streaming gadgets connected with tv or smart tv itself. I m referring to near or somewhat distant future. Anyways sony has lot of challenges at hand, they need to push lot harder to tackle and keep up with competitors else I m afraid more of their chs will shutdown