1. No one is asking to broadcasters to "create" 4k content, it is already there
f1 is shot and telecasted in 4k 50i hlg hdr since 2017 in uk/germany/finland and other countries
same with pl, uefa, fifa, ufc, serie a, lalliga etc
ipl and other major cricketing events are also shot in at least 4k then down sampled/cropped in to 1080i
2. infrastructure is also there with binge+ and xstream 4k hevc boxes getting more affordable (even free in some cases)
3. regarding the TRAI rules, using the same current model, if i am already paying for some channel, and content on that channel is available in 4k hlg, then give an option to switch to 4k with 4k access fee, like hd access fee was there
22.4 rs for sd of a channel = 22.4 rs for hd of the same channel
sales for binge+ or xstream 4k hevc will also rise
cost for the dth company is 15mhz for 1 4k channel in hevc instead of 7mhz for 1 hd channel in mpeg4
if dth companies and broadcasters were willing to experiment with 4k in 2014/15 when 4k tvs were 1.5lakhs, revenue mode is more logical now
4K Content / Feed is not free, rights need to b acquired for it and they r extremely costly. If a broadcaster has rights they can arrange for it and launch a 24/7 channel or collaborate with DTH or Cable operators or unsold events rights can b acquired by DTH or Cable operators and launch dedicated 4K chs. Either ways in India it does not make economic sense or feasible for operators or broadcasters
Even a PPV or 4K access fee won't yield good results. Most population cannot afford paying it while those who can would watch IPL thru app and 4K rights costs would b easily recoverable thru subscription or ads. Also Free 4K service channel can b given for select events if broadcasters and operators can work out a revenue model where ads can cover for expenses but i don't see this happening bcoz mass audience is happy with SD or HD feed, also most have HD TV sets
What is possible is that 4K IPTV chs which r free or cost less can b given by operators.
Remember to use 4K features of hybrid box, internet or app content/chs is best option in India