Breaking Sony Sports Bagged ACC Media Rights

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Very bad choice. There is no certainty on India vs Pakistan match at Asia Cup and they paid 70% High even when JioStar not participated. Unexpected from Sony.
They should go for Premier League to make Sony Sports Network one stop destination for football lovers.
Asia Cup is lossmaker, No competitive Cricket.
The hike isn't intentional by Sony, they have got it at the base price since no one else participated

JioStar almost has monopoly in cricket so they won't mind letting go one tournament to Sony

India vs Pakistan isn't going anywhere until Jay Shah is in power and no tournament can be loss making if India is participating in it irrespective of the opponent, Cricket boards of Ireland, West Indies & South Africa have openly said that they profited very much when India toured them in the last couple of years
 
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The Asian Cricket Council (ACC) is delighted to announce that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has secured the exclusive Media Rights for all ACC tournaments from 2024 to 2031. This landmark deal marks more than a 70% increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments.

On SPNI taking home the media rights to the ACC tournaments (2024 -2031), SPNI’s MD & CEO, Gaurav Banerjee, said:
"Congratulations to the ACC for conducting a fair and transparent bidding process for the rights to the ACC tournaments!?We are delighted to bring these action-packed tournaments, which will also include India and Pakistan matches, to our viewers for the next 8 years. ACC tournaments have created unforgettable moments and set the stage for the most intense Asian Cricket rivalries. We eagerly look forward to sharing the thrill and spirit of these matches with cricket fans."

 
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Official from Sony Network,

Asian Cricket Council Announces New Media Rights Partnership with Sony Pictures Networks India,


The Asian Cricket Council (ACC) is delighted to announce that Sony Pictures Networks India (SPNI) (Culver Max Entertainment Private Limited) has secured the exclusive Media Rights for all ACC tournaments from 2024 to 2031. This landmark deal marks more than a 70% increase from the previous media rights cycle, highlighting the growing global stature and appetite for ACC Asia Cup tournaments. The deal encompasses all editions of the Men’s and Women’s Asia Cups, Men’s and Women’s Under-19 Asia Cups, and the Men’s and Women’s Emerging Teams Asia Cups. This partnership ensures comprehensive and innovative coverage of Asian cricket’s marquee tournaments across television, digital, and audio platforms,

 
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