Star CJ Alive launches new interactive shopping show

26 May 2011
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MUMBAI: Star CJ Alive, the home shopping channel, is gearing up to launch a new weekly show, ‘Good Shopping India’, starting 18 June.

The show will air every Saturday at 8 pm, and will bring “interesting and innovative” merchandise across categories at sincere value to all Star CJ Alive viewers, the company said in a release.

The show will also engage and involve the viewers in an interactive session where opinions, recommendations, feedbacks, smart tricks to use the products, ratings and recipes will be encouraged. It will also feature review of the products from the past users.

Star CJ Network India CEO Paritosh Joshi said, “It has been Star CJ Alive’s constant endeavor to bring its viewers the best and most well researched merchandise and recommend the best for them, thus making our channel the preferred and ultimate shopping destination. Good Shopping India is an attempt to move beyond the conventional product selling and reach out to more and more people thus meaningfully transforming their lifestyles. We want to engage with our viewers and increase their involvement with our channel by inviting them to send their opinions and recommendations while the products are on air.”

Also, a unique number will be displayed on the TV screens where the viewers can send in SMS to share their views, concerns and feedback.
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