The Ministry of Information & Broadcasting (MIB) has granted uplinking licences to Star India, thus paving the way for the broadcast major to expand its sports portfolio by launching regional sports channels in Marathi, Bengali, Tamil, Telugu and Malayalam.
The ministry has awarded 10 new licences to the broadcaster to launch Star Sports Marathi, Star Sports Bengali, Star Sports Malayalam, Star Sports Tamil, and Star Sports Telugu in standard definition (SD) as well as high definition (HD).
If all goes as per plan, the broadcaster will effectively have 18 sports channels. Currently, it has eight sports channels including four SD and four HD channels. Star was the first Indian broadcaster to launch a Hindi sports channel in SD and HD, namely Star Sports 3 and Star Sports HD3.
By launching regional sports channels, the broadcaster aims to take sports deeper into these regional markets and increase sports consumption. It had tasted success in the entertainment business by launching regional entertainment channels. It hopes to repeat that success in sports broadcasting.
So far, Star India has been airing regional feeds of sports properties on its regional movie channels or on second GECs. The launch of dedicated regional sports channels will give it room to offer more sports properties in regional languages.
The ministry has awarded 10 new licences to the broadcaster to launch Star Sports Marathi, Star Sports Bengali, Star Sports Malayalam, Star Sports Tamil, and Star Sports Telugu in standard definition (SD) as well as high definition (HD).
If all goes as per plan, the broadcaster will effectively have 18 sports channels. Currently, it has eight sports channels including four SD and four HD channels. Star was the first Indian broadcaster to launch a Hindi sports channel in SD and HD, namely Star Sports 3 and Star Sports HD3.
By launching regional sports channels, the broadcaster aims to take sports deeper into these regional markets and increase sports consumption. It had tasted success in the entertainment business by launching regional entertainment channels. It hopes to repeat that success in sports broadcasting.
So far, Star India has been airing regional feeds of sports properties on its regional movie channels or on second GECs. The launch of dedicated regional sports channels will give it room to offer more sports properties in regional languages.