One familiar said star is not launching separate movie channel. This move is to uprise the competition and give suvarna plus advertising
Suvarna plus and Star Vijay Super launched as 2nd GEC channelsThat is only because Star doesn't have many good old Kannada movies. They have average or bad movies usually.
Old serials will get better ratings.
Suvarna plus within a 6 months entered in top 5 channels of TAM ratings
After year they made Big mistake channel converted to movie channel and Full channel overall ratings decreased
Vijay Super flop channel last year Star revamped this Flop channel with new Dubbed premieres got Big Response and now top 5th channel of Tamil
Still Star don't have Dedicated movie Channel in Kannada and Tamil
Star already Tamil movie channel planned Star Vijay Movies