Breaking Sun TV plans to convert Sun Life as second Tamil GEC from 7th October

[Raju lal]

Past is past. Sun TV currently backward in programming. We can't say Sun TV will be no. 1 tamil channel forever. Things will change but not very fast. Time may be 5 years, 10 years, 20 years so on

 

[Zaxotes]

I am thinking whether sun will apply the same strategy for Kannada and Telugu as well. The new 'Blue' Sun Life, Udaya Life (rebranded from Udaya News), Gemini Life (rebranded from Gemini News) might be aligned as second GECs in their respective markets. Content-wise, hardly no new content would be a fit as Sun Ntework lacks quality programming. They can surely attain success by re-telecasting the old all-time-hit shows which were highly popular.

Regarding the logo, this might be a different strategy; we might see different colors for different genres in future. For example; Sun, Udaya, Gemini and Surya will retain the yellowish-orange look. All 'Life' channels will be blue, 'Movies' become light blue, 'Music' become green and 'Comedy' become pink or something like that. The kids' channel will remain as they are and 'SUN NEWS' might have a total rebrand with a different, more 'newsy' logo.

 

[rishuboy]

I am thinking whether sun will apply the same strategy for Kannada and Telugu as well. The new 'Blue' Sun Life, Udaya Life (rebranded from Udaya News), Gemini Life (rebranded from Gemini News) might be aligned as second GECs in their respective markets. Content-wise, hardly no new content would be a fit as Sun Ntework lacks quality programming. They can surely attain success by re-telecasting the old all-time-hit shows which were highly popular.

Regarding the logo, this might be a different strategy; we might see different colors for different genres in future. For example; Sun, Udaya, Gemini and Surya will retain the yellowish-orange look. All 'Life' channels will be blue, 'Movies' become light blue, 'Music' become green and 'Comedy' become pink or something like that. The kids' channel will remain as they are and 'SUN NEWS' might have a total rebrand with a different, more 'newsy' logo.

Zee did the same , but it becomes boring and monotonous in long run

 

[Zaxotes]

Off topic, since Sun is starting Sun Bangla and Sun Marathi, how would it be if Sun decides to ditch all the current channel names and rename as follows:

• Sun TV - Sun Tamil
• KTV - Sun Tamil Movies
• Sun Music - Sun Tamil Music
• Adithya TV - Sun Tamil Comedy
• Sun Life - Sun Tamil Life
• Chutti TV - Sun Tamil Kids
• Udaya TV - Sun Kannada
• Udaya Movies - Sun Kannada Movies
• Udaya Music - Sun Kannada Music
• Udaya Comedy - Sun Kannada Comedy
• Udaya Life - Sun Kannada Life
• Chintu TV - Sun Kannada Kids
• Gemini TV - Sun Telugu
• Gemini Movies - Sun Telugu Movies
• Gemini Music - Sun Telugu Music
• Gemini Comedy - Sun Telugu Comedy
• Gemini Life - Sun Telugu Life
• Kushi TV - Sun Telugu Kids
• Surya TV - Sun Malayalam
• Surya Movies - Sun Malayalam Movies
• Surya Music - Sun Malayalam Music
• Surya Comedy - Sun Malayalam Comedy
• Surya Life - Sun Malayalam Life
• Kochu TV - Sun Malayalam Kids

 

[Viki]

I am thinking whether sun will apply the same strategy for Kannada and Telugu as well. The new 'Blue' Sun Life, Udaya Life (rebranded from Udaya News), Gemini Life (rebranded from Gemini News) might be aligned as second GECs in their respective markets. Content-wise, hardly no new content would be a fit as Sun Ntework lacks quality programming. They can surely attain success by re-telecasting the old all-time-hit shows which were highly popular.

Regarding the logo, this might be a different strategy; we might see different colors for different genres in future. For example; Sun, Udaya, Gemini and Surya will retain the yellowish-orange look. All 'Life' channels will be blue, 'Movies' become light blue, 'Music' become green and 'Comedy' become pink or something like that. The kids' channel will remain as they are and 'SUN NEWS' might have a total rebrand with a different, more 'newsy' logo.

SUN already filed application with MIB to change name of Udaya News , Gemini News , it is pending with MIB. May be they use that license for Bengali , Marathi channel or for second GEC.

MIB is very slow now a days for their known reasons. Remember for V channel it took almost 1 year to get approval for changing its name to STAR SPORTS 3.

 

[M.J.Sadiq]

I am thinking whether sun will apply the same strategy for Kannada and Telugu as well. The new 'Blue' Sun Life, Udaya Life (rebranded from Udaya News), Gemini Life (rebranded from Gemini News) might be aligned as second GECs in their respective markets. Content-wise, hardly no new content would be a fit as Sun Ntework lacks quality programming. They can surely attain success by re-telecasting the old all-time-hit shows which were highly popular.

Regarding the logo, this might be a different strategy; we might see different colors for different genres in future. For example; Sun, Udaya, Gemini and Surya will retain the yellowish-orange look. All 'Life' channels will be blue, 'Movies' become light blue, 'Music' become green and 'Comedy' become pink or something like that. The kids' channel will remain as they are and 'SUN NEWS' might have a total rebrand with a different, more 'newsy' logo.

Regarding logo, if you remember, in early 90s, sun tv was pink, sun movies green, sun music yellowish.

 

[Zaxotes]

Regarding logo, if you remember, in early 90s, sun tv was pink, sun movies green, sun music yellowish.

I remember Udaya being greenish. Maybe they are switching back to multi-colour strategy again.

 

[M.J.Sadiq]

Off topic, since Sun is starting Sun Bangla and Sun Marathi, how would it be if Sun decides to ditch all the current channel names and rename as follows:

• Sun TV - Sun Tamil
• KTV - Sun Tamil Movies
• Sun Music - Sun Tamil Music
• Adithya TV - Sun Tamil Comedy
• Sun Life - Sun Tamil Life
• Chutti TV - Sun Tamil Kids
• Udaya TV - Sun Kannada
• Udaya Movies - Sun Kannada Movies
• Udaya Music - Sun Kannada Music
• Udaya Comedy - Sun Kannada Comedy
• Udaya Life - Sun Kannada Life
• Chintu TV - Sun Kannada Kids
• Gemini TV - Sun Telugu
• Gemini Movies - Sun Telugu Movies
• Gemini Music - Sun Telugu Music
• Gemini Comedy - Sun Telugu Comedy
• Gemini Life - Sun Telugu Life
• Kushi TV - Sun Telugu Kids
• Surya TV - Sun Malayalam
• Surya Movies - Sun Malayalam Movies
• Surya Music - Sun Malayalam Music
• Surya Comedy - Sun Malayalam Comedy
• Surya Life - Sun Malayalam Life
• Kochu TV - Sun Malayalam Kids

But I am sure they will not change Sun TV name as like Zee TV. It is a popular brand.

And regional names are giving same meaning, Sun, in their respective language. So they will not change them as well. But not aure about bangla and marathi.

 

[M.J.Sadiq]

I remember Udaya being greenish. Maybe they are switching back to multi-colour strategy again.

Yes it was. No name was there on logo.

 

[Amit1079]

T

But I am sure they will not change Sun TV name as like Zee TV. It is a popular brand.

And regional names are giving same meaning, Sun, in their respective language. So they will not change them as well. But not aure about bangla and marathi.

K tv should b renamed as sun movies