One good thing about Tata Play is they didn't transfer the new satellite cost to customers. Offering flexible add-on packs, value packs, bouquets, etc, and a top-class mobile app that is very stable and gets updated frequently with enhancements. There has been
no 30-day lock-in,
deactivation low balance penalty, etc like Airtel.. I've been using Tata Play for 4 years now. Never had issues in reaching out to customer care, or pack-choosing, changes.
I wish
Sun Direct also had a proper mobile app. That is the only thing stopping me from switching. Since I'm from Tamil Nadu, their channel offering is more than enough, and affordable rates with seasonal offers are tempting to switch.