Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
Tata Sky has launched its
application Everywhere TV on PC
(laptops and desktops) on the eve o
the FIFA World Cup 2014. The Tata
Sky ad campaign announcing the launch o
the app coincides with the most awaited
football series of the year, which can also be
viewed live on Tata Sky Mobile app.
The campaign speaks to all the football fans
in India who don’t have a second TV at home
and could end up disturbing their famil
members by watching FIFA on the common
TV in the middle of the night. It shows how
football fans can now enjoy their favourite
matches on their laptop, anywhere, without
disturbing anyone else.
One of thread films features a husban
watching the match on his laptop, sitting in
the bathroom to avoid disturbing his wife.
Only when he cannot contain his ecstatic
appeals on the football match, does the
clueless wife get up and locate him.
Similarly, the other ad film shows a
surprised mother walking into her teenage
son’s room, when she hears the bo
celebrating a ‘Go...go...Goal’ sitting in the
cupboard of his room.
Watch the ads here…
Vikram Mehra, Chief Commercial Officer, Tata
Sky said, “The Everywhere TV service launch
has been timed just before the football World
Cup to ensure that home laptop doubles up as
the second TV at home, thus allowing
youngsters to watch late night football
matches on their laptops with headphone
without disturbing their entire family.”
Commenting on the ad, Sukesh Nayak,
Executive Creative Director, Ogilvy & Mather
said, “If one observes a typical football fan,
we see that he is not the one to hide his
excitement, whether it is his happiness at a
goal scored or his anger against a wrong
move. Taking this insight, we created
messaging for Tata Sky Mobile App that let
you watch the live telecast of FIFA World Cup
on laptop and other devices. The message was
very simple – you could hide and see football
but your excitement will still give you away.
application Everywhere TV on PC
(laptops and desktops) on the eve o
the FIFA World Cup 2014. The Tata
Sky ad campaign announcing the launch o
the app coincides with the most awaited
football series of the year, which can also be
viewed live on Tata Sky Mobile app.
The campaign speaks to all the football fans
in India who don’t have a second TV at home
and could end up disturbing their famil
members by watching FIFA on the common
TV in the middle of the night. It shows how
football fans can now enjoy their favourite
matches on their laptop, anywhere, without
disturbing anyone else.
One of thread films features a husban
watching the match on his laptop, sitting in
the bathroom to avoid disturbing his wife.
Only when he cannot contain his ecstatic
appeals on the football match, does the
clueless wife get up and locate him.
Similarly, the other ad film shows a
surprised mother walking into her teenage
son’s room, when she hears the bo
celebrating a ‘Go...go...Goal’ sitting in the
cupboard of his room.
Watch the ads here…
Vikram Mehra, Chief Commercial Officer, Tata
Sky said, “The Everywhere TV service launch
has been timed just before the football World
Cup to ensure that home laptop doubles up as
the second TV at home, thus allowing
youngsters to watch late night football
matches on their laptops with headphone
without disturbing their entire family.”
Commenting on the ad, Sukesh Nayak,
Executive Creative Director, Ogilvy & Mather
said, “If one observes a typical football fan,
we see that he is not the one to hide his
excitement, whether it is his happiness at a
goal scored or his anger against a wrong
move. Taking this insight, we created
messaging for Tata Sky Mobile App that let
you watch the live telecast of FIFA World Cup
on laptop and other devices. The message was
very simple – you could hide and see football
but your excitement will still give you away.
